Niantic 8th Wall enhances WebAR with powerful GenAI modules

Niantic 8th Wall is enhancing its WebAR platform with generative AI (GenAI) modules to revolutionise augmented reality experiences.

The fusion of technologies promises to offer developers, brands, and agencies more creative potential and improve users’ augmented reality experiences.

Over the past few months, 8th Wall developers have harnessed the power of GenAI, integrating various cutting-edge GenAI technologies into the WebAR platform.

Current integrations...

1 September 2023 | Artificial Intelligence

Samsung prepares to announce its Vision Pro rival

Samsung, Google, and Qualcomm are gearing up for an exciting announcement following their strategic partnership to build next-generation AR/VR products.

During the summer Unpacked event in Seoul, Samsung's president of mobile experience, TM Roh, assured journalists that the plan for a new XR headset and ecosystem is on track and that an official announcement is imminent.

The partnership was first announced six months ago at Samsung's Unpacked event in February in San...

1 August 2023 | Metaverse

Apple releases visionOS SDK for crafting ‘all-new experiences’

Apple has released the visionOS SDK for developers eager to explore the possibilities of augmented reality (AR) and virtual reality (VR) experiences for Vision Pro.

While betas and SDKs for other Apple operating systems like iOS and macOS were launched on the first day of WWDC, developers had to wait for the release of the visionOS SDK. This meant that they could prepare their software for the upcoming fall releases but couldn't immediately start building for the new...

22 June 2023 | Development Tools

Developers will be able to apply for Vision Pro dev kits

Apple is gearing up for its next big leap into the world of spatial computing with the introduction of the Vision Pro. Developers eagerly awaiting their opportunity to prepare apps for the device will be able to apply for dev kits.

Vision Pro is Apple’s first leap into spatial computing. However, without access to the hardware, developers face significant challenges in building and testing their applications for the platform. 

While specific details about the...

6 June 2023 | Developer

Apple registers ‘xrOS’ trademark ahead of WWDC

Apple has filed a trademark in New Zealand for ‘xrOS’ ahead of the company’s annual WWDC conference next month.

The wordmark filing all but confirms the official name of the operating system for its highly anticipated headset, along with the font and styling that will accompany it.

The discovery of the ‌xrOS‌ wordmark was made by Parker Ortolani, who spotted the registration with the New Zealand Intellectual Property Office.

Unsurprisingly, Apple will...

16 May 2023 | Metaverse

Tim Cook: Augmented reality can ‘bring people together’

Apple CEO Tim Cook has long been a proponent of augmented reality (AR) over virtual reality, arguing that AR has the potential to bring people together rather than isolate them.

In a recent profile with GQ, Cook reiterated his belief that overlaying the physical world with digital elements can enhance communication and connection between people. 

Cook emphasised that AR should be used to drop digital things into the real world rather than transport people to purely...

4 April 2023 | Platforms

Google tool helps developers create XR experiences

Google has released a tool called Immersive Stream for XR that makes it easier for developers to create mixed-reality experiences.

Earlier this week, the company held an event where it demonstrated a new “immersive view” in Google Maps that uses advances in AI and computer vision to fuse billions of Street View and other images to create a detailed 3D model of locations. Impressively, it even works indoors to allow users to check out a venue like a restaurant before they...

10 February 2023 | Developer

Further details emerge about Apple’s first AR/VR headset

Apple is set to launch its first AR/VR headset this year and we’re starting to get more details about what to expect.

We’ve known for some time that the mixed reality headset is set to pack M2 and H2 chips, adjustable lenses, two 4K displays, a 120-degree field-of-view, and feature more than 10 external and internal cameras to offer a seamless transition between VR and AR.

As expected with such hardware specs, the headset won’t be cheap. Expectations put the cost...

4 January 2023 | App Stores

Apple may unveil its mixed reality headset in January

We could finally see Apple’s much-anticipated mixed reality headset in just a couple of months.

According to a new report from Bloomberg’s Mark Gurman, Apple is gearing up to unveil the headset early next year. The headset is expected to offer a seamless transition between virtual and augmented reality.

Unlike efforts from Meta, Apple has reportedly designed its mixed reality headset for short stints of communication, content viewing, and gaming. The metaverse is...

15 November 2022 | Gaming

Niantic brings Lightship VPS to the web

Niantic has brought its Lightship VPS (Visual Positioning System) to the web as part of the AR giant’s 8th Wall platform.

Lightship aims to bring Niantic’s vast experience building AR experiences like Ingress and Pokemon Go to third-party developers. The tooling provided by Niantic is helping developers to break down the barriers between the real and virtual worlds.

“At Niantic, we believe that the real-world metaverse should get people exploring and connecting in...

22 September 2022 | Developer