Apple opens registrations for next App Store Sessions

Apple developers wanting to optimise their listing and marketing strategies can now register for the next round of App Store Sessions.

The sessions connect developers with Apple’s experts to learn more about all things App Store, including:

Improving your listing pagesAttracting customersTesting marketing strategiesImplementing subscriptionsSuccessfully using TestFlight for beta tests

App Store Sessions were first introduced in February to significant interest. They...

27 July 2022 | Analytics

Extending Microsoft’s Azure Digital Twins for real-time analytics

As countless applications need to track live systems, developers face the challenge of implementing real-time analytics that can react to incoming telemetry and quickly identify problems or opportunities. Examples include telematics software that tracks vehicles in a fleet, security software monitoring physical points of entry or network endpoints in a cyber infrastructure, health-tracking systems that analyze telemetry from wearable devices, and many others. These applications are all...

10 January 2022 | Analytics

App Store Connect now shows analytics for in-app events

Developers can now access analytics for in-app events through App Store Connect.

In-app events such as game competitions, movie premieres, and livestreamed experiences can be great ways of driving user engagement. Events can also be showcased in the App Store to help gain new users:

(Credit: Apple)

Measuring the effectiveness of an in-app event has been more difficult than it should be. Apple wants to fix that.

This week, Apple announced that developers can...

7 January 2022 | Analytics

Developers can now add real-time analytics to Azure Digital Twins

ScaleOut Software is extending its Digital Twin Streaming Service to add real-time analytics to Azure Digital Twins.

The company’s Digital Twin Streaming Service is used for deploying digital twins on a highly scalable, in-memory computing platform in the cloud.

Several real-time components have been added as part of the new integration with Azure Digital Twins. For example, rather than require the use of Azure’s serverless functions, the new extensions enable...

16 November 2021 | Analytics

Apple tells app developers to remove screen recording analytics code

Apple is reportedly telling app developers to remove or disclose the use of analytics code, which allows them to record the users’ interaction with their iPhone apps.

While investigating into the matter, TechCrunch found that popular applications like Air Canada, Singapore Airlines, Abercrombie & Fitch, Hotels.com, Hollister, Expedia, and were using “session replaying” tools from analytics...

11 February 2019 | Analytics

Apple provides app analytics on the Mac App Store

Apple is adding app analytics to its revamped Mac App Store which launched with macOS Mojave earlier this year. In a post on its developer portal today, Apple wrote:

“Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect.

Now you can find out how many times your app was seen on the Mac App Store, how many times your product page was viewed, and how many new customers downloaded your...

14 December 2018 | Analytics

Microsoft launches Clarity analytics solution for A/B testing

Microsoft has launched a Google Optimize 360 competitor it calls Clarity, a solution enabling web developers to understand user behaviour at scale. The company found limitations in current A/B experimentation solutions it believes could be solved and set out to do so with Clarity. In a blog post, Microsoft wrote:

“While A/B experiments allow developers to see when their key metrics are moving, the primary drawback is the lack of visibility into why the metrics...

13 December 2018 | Analytics

IBM rolls out cloud data and analytics marketplace targeting developers

(c)iStock.com/Valerie Loiseleux IBM has expanded its Cloud Data Services range with over 25 cloud data services and 150 publicly available datasets now available on the IBM Cloud to aid developers in building, deploying and managing web and mobile applications. The services also allow data scientists to ascertain unseen trends using data and analytics in the cloud. The hybrid cloud services can be implemented across multiple cloud providers. They hinge upon open source technologies, open...

5 February 2016 | Analytics